Danish Supermarket Has Come Up With A Pricing Trick To Stop “Panic-Buying”

For an unknown reason, people around the world have gone crazy over toilet paper and other sanitizer products. While hundreds of millions went to their local supermarkets to hoard essential supplies as if it was the end of the world, other people who truly needed these essentials were left empty-handed. 

It turns out that this phenomenon has a name “panic-buying”! The unlikely behavior has led grocery stores’ shelves to be empty over and over again in just a few minutes.

Look at Costco Japan!

Some countries like Denmark have called their people to stop stocking up food and other supplies after many people came too late and were left in need.

While many stores are benefited from the situation, one supermarket decided to take a step and set a clever price trick to prevent people from hoarding sanitizers.

One picture of a price notice at “Hellerup Foodmarket” has spread over social media for an obvious reason: 1 bottle for €5.50 and 2 bottles for €134.00 each bottle.

What an incredible way to stop hoarding!

The unlikely trick has caught international attention! One user wrote, “Amazingly simple idea that would be effective.”  Another said, “Brilliant. We need more innovative ideas to prevent the current empty shelves.”

Surprisingly, some people objected to the initiative.

This netizen suggested another idea “Or you could simply put a limit on it like they do with literally everything else that goes on sale like soda, for instance.” 

Others proposed a different view and explained that some families can’t live with just one hand sanitizer.

The supermarket, Hellerup Foodmarket, reacted to the comments and posted on Facebook an explanation about the new pricing.

Here’s a translated version to the post:

“Dear customers, We have a great responsibility to keep the business running, and we can only do that with everyone’s help and understanding. I can help in the following way: We ask all customers to respect the distance between each other and our co-workers; Sprinkle (likely sanitize or wash) hands off at the entrance and use gloves; If you are a family, please allow only one person to purchase the purchases if possible; There may be times when we limit how many customers we accept in the store at one time. We will keep you informed about any operating changes on Facebook. Take care and thank you for your understanding,”

The store’s manager Rasmus Vejbaek-Zerr, explained the pricing trick move and said that it’s a measure to make people think about their consumption.

In an interview with a Danish news outlet, Ekstra Bladet, he said: “I did it so that people would look at themselves in the mirror before taking it in their shopping basket.” He added, “Before, there were many customers who bought four to five pieces at a time, so it’s much more important than yeast.”
He continued to say that this “unlikely” measure is working! While last week the store’s products went out of stock within just a few minutes; this time, it took several hours for the shelf to be empty.

What do you think?

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